In defence of Yammer
Yammer wins at Techcrunch50.
On monitoring my twitter stream this morning, I see a lot of negative comment.
I think Paul sums up the feeling fairly precisely. My own twitter stream is very skewed towards Irish tweeters, so I checked out Twitter Search and found that there is a good deal of Anti-Yammer sentiment floating around generally.
This Anti-Yammer sentiment centres on an apparent lack of Innovation. This is a twitter clone with some bells and whistles. I agree.
But it is also a Twitter Clone with a revenue model attached.
I love Twitter. In my eyes its a new way of communicating. Its the Pony Express or the Phone or Text Messages. The problem with Twitter is that it doesn’t make money. (At least not at the time of writing).
Yammer’s innovation is making a method of communication that I love into something sustainable because it can pay for itself.
I don’t think Yammer is the be all and end all of twitter-like communication. In the same way that I don’t think my Blackberry is the be all and end all of Phones.
I do think Yammer should be applauded for being amongst the first to put twitter-like communication on a sound footing.
Well done to all the people behind Yammer.
spot on analysis. totally agree